Just to let you know what’s going on in my world! My brain is usually spinning about this time of year as I think about gearing up for the farmer’s market and another busy season selling soap. I’m going to address my soapmaker friends in this post to see who is thinking like I am.

How many of you are wondering which new scents to make, how many different scents to offer at one time, or how many of each soap to make?

Or how about which new products to pursue, and how to better market the ones you already make? What is your best selling product other than soap?

What are your best marketing ideas?

What are you doing to promote your business on the internet?

Here are my thoughts:

1. I have about 10-11 soaps that I like to keep in stock at all times, with about 3-4 that are seasonal and return every year.

2. As my business has grown, I have doubled the amount of soap in each batch of these stocked soaps.

3. I usually have about 20 different soaps available at a time. (Is this too many?)

4. I find that soap is by far the best selling product that I make, but I can’t imagine my business without lotions, shea butter, lip butters, and bug off products. Even though the bug off products are seasonal, they are no doubt the second best selling products.

5. I have been promising a facial moisturizer to my customers for many months. This would be my new product for this year.

6. I am thinking about how to get more links to my web store. Several of my friends have linked to it from their blogs or websites – THANK YOU!! If anyone else wants to link to my store, please let me know!

7. Getting testimonies and referrals from existing customers are wonderful!