I am so grateful to everyone who participated in the Tagline Contest!! There were so many wonderful suggestions, and I spent all day trying to decide on a winner! I asked my family for their input as well, and we all ended up agreeing that there was one that particularly stood out because it is simple, reflects the quality of the soap, and also has a subtle and catchy double meaning. For those reasons, we chose “Raising the Bar”!!!! Thank you, John, for helping me come up with a truly great tagline!